Our Story
Our Story

Welcome to GirlGem

We may be new to you - but we've been making impeccably stylish, beautifully designed products, principally bed linen and new in home. Think timeless style, not fast fashion, quality, not quantity, and an attention to detail in everything we do, from hand-finished bed linen to our second-to-none customer service.

We believe in making the most of life’s simple pleasures – it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that we create collections that are built to last and become an intimate part of our everyday lives.

I cannot emphasise enough how much thought, care, and attention to detail goes into every item we make at GirlGem - I hope you'll cherish your purchases as much as we do.
We're delighted to meet you - happy shopping!

A Mission In Mind

We always firmly believe that every girl is just like a unique gem in the world, emitting bright and charming light. Therefore, the GirlGem online mall is committed to carefully selecting personalized, distinctive and high-quality household items for every girl, so that your life is filled with a sense of ritual everywhere and shows an exquisite style.

A Luxury Lifestyle Destination

So much has changed over the years – and yet so much has remained. What started as a 20-page mail-order brochure has grown into a multi-channel, international business, yet our love of crafting impeccably stylish products, has never wavered.

From waking up in crisp sheets to the feel of super-soft fabrications against your skin, we still believe in using the very best you can afford, every single day, seeking pleasure in the simplest of moments.

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